What's the problem?

Bar and restaurant male bathrooms are unremarkable to say the least. When was the last time you told friends or family about a urinal or a bathroom you visited in a bar, arena or restaurant? Some establishments dump ice into the urinal, others have a fly painted on them for patrons to aim at but nobody uses the urinal and the sanitary accessories that must be added to it to do anything remarkable. The simple fact is nobody's business is growing because of their urinals. However, in Europe during the 1970's a few bars did something different, something that transformed their urinals into an interactive experience that was a powerful word of mouth marketing campaign. Building on top of the urinal mat that is required to prevent gum, cigarettes or other junk from going down the drain, bars and restaurants began to add soccer nets with a hanging ball on top of the mat. The simple urinal game proved a huge success and was widely sold and distributed throughout Western Europe in small un-branded quantities. The urinal soccer games provided a remarkable and much talked about experience for male patrons. Despite its European success, urinal soccer games were never sold online, branded, distributed internationally or made for other sports (It was not regionally or seasonally marketed). 

 
What's the solution? 

 
The Weee is the modern, branded, version of the 1970's European phenomenon. The Weee soccer and hockey urinal games transform commercial male restrooms into a remarkable and entertaining experience that will be talked about repeatedly amongst friends.